So why are intelligent people overweight? Because how we eat has less to do with our intellect and more to do with our associations to food.
An association is a link in your mind between an emotion and an experience, person, place, or thing. An example of an association is a fear of dogs. A person is afraid of dogs because something happened in their past where they were either attacked or frightened severely. That event created an association in the person’s mind linking dogs with fear. Now, when that person sees a dog, even if they know intellectually that its friendly, they will experience fear because their associations are overriding their intellect. It works the same way with food.
You eat fried foods because they make you feel good—even though you know intellectually they’re unhealthy. You eat processed foods containing chemicals and fats because they make you feel good—even though you know they’re unhealthy. You eat potato chips, drink soda and binge on ice cream because they make you feel good—even though you know they’re unhealthy. And you will likely NEVER stop eating these foods until you change your associations.
Since its publication, Why Intelligent People Are Overweight has been helping countless people understand why they eat poorly and how to break that cycle. Whether you’re a Harvard graduate or a high school dropout, if you believe that nothing is more important than your health, this is where you need to begin.